Olivia K. Paul
Many millennials in the world today are obsessed with social media. As they rise out of bed, they start their day with fresh news stories and the recent trending posts. For numerous teenagers and young adults, social media is vital and a necessity.
Many millennials are using their social media accounts as a platform to promote their business or branch out into being a social media influencer. Being a social media influencer means that you have earned the “credibility in a specific industry.” According to Pixlee, “A social media influencer has access to a large audience and can persuade others by virtue and authenticity and reach.”
Young adults today are trying to establish a brand for themselves. Not only does it give them an opportunity to connect and collaborate with others, but it also requires a lot of time and energy into building up a brand and reputation. Alainna-Lynn Alexander, 19, has been building her brand since her senior year in high school. “Coming to a new place such as college, with a new audience means that you have a chance to rebrand yourself all over again.”
Alainna-Lynn has been designing a new brand for her strip-lashes. “Eyelash extensions are popular on any college campus, so it’s best that I adjust what I’m selling to the audience I’m around.”
Usually, being a social media influencer also means that you have to have a large following on social media. For example, the well-known rapper Lil Baby’s girlfriend, Jayda, has a huge following on Instagram. Jayda’s career consists of her modeling clothes for brands that have started on Instagram as well. Additionally, Jayda collaborates with many fashion designers and brings in profit from being an influencer and also a model.
Social influencers are popular in this generation of millennials because it is an exciting way to earn money and also network with different people.
Media platforms such as Instagram, Twitter, and YouTube, host the most social media influencers because they are the place where users are allowed to show their brand in their profile. This results in companies having access to their website or contact information with whom they choose to work.
There are different types of social media influencers. Celebrities, of course, are at the top of the chain. Macro-influencers, who are usually people that have less than 1 million followers. Their posts most likely get up to 10% engagement. Finally, micro-influencers. These are people with a small audience but still have an impact. Micro-influencers have at least 500 followers and most of their posts have more than 25% engagement.
Millennials understand what it takes to build a brand and become a social media influencer. It gives them an opportunity to share and promote their business, fashion, artwork, etc. Being a social media influencer also brings in profit and helps jump-start many careers for those who are in the field of entrepreneurship.
Social media influencers are the root of the social industry because whatever they post or put on a pedestal others will follow it, because they are people that other individuals want to be like. These influencers control what is trending and what gets attention. This gives them power and credibility to shape what we see before our eyes.