The illustrious Delaware State University is filled with driven young women working hard to make something of themselves in the business world. Although inspiring, this is no easy feat, there are vast hurdles faced by women who have embraced entrepreneurship. Many of these obstacles are a different experience than that experienced by men.
Even though female entrepreneurship and the formation of female-owned business networks is steadily rising, there are a number of challenges and obstacles that female bosses face. One major challenge that is often encountered is the effect that the traditional gender-roles society may still have on women. Entrepreneurship is still considered as a male-dominated field, and it may be difficult to surpass these conventional views.
Most women CEO’s find themselves in a male – dominated industry that do not want to acknowledge their leadership role. It is important for young women bosses to remember their capabilities and success to help them grow and learn. Owning your accomplishments and building a support network are big parts of expanding a business.
Studies have shown that successful female entrepreneurs start their businesses as a second or third profession. Because of their previous careers, female entrepreneurs enter the business world later on in life, around 40–60 years old. This may be a little different at Delaware State. The campus is full of young women entrepreneurs. It is almost a popular trend to create one’s brand and everyone is riding the wave.
“Make sure you really want it, it’s a lot of work. Gather up your confidence and most importantly just do it. Remain positive and support others because support goes a long way,” said Tanaja Brown, when asked about advice that she would give to women looking to start their own business. Ms. Brown is an art education major at Delaware State University, for two years she has been selling her artwork. This year she has decided to take her craft a step further and open her own sip and paint business.
“I love painting, I have since I was a kid. I had to use my talents somehow, someway so I thought why not start a business. I want to see it flourish into what I know it can be,” Brown said. “I want to host all different types of events from kids with disabilities to women empowerment. While incorporating art of course.”
On DSU’s campus you can find a variety of different booming businesses. From clothing brands to hairstylists, DSU’s young women are here to show they’ve got what it takes to be a boss. These young ladies have social media in their corner. CEO’S have harnessed YouTube and Instagram to gain a following and spread their business even beyond the campus.
“I’m my own boss. I run everything myself and get to channel my creativity into my business. I get to give back to the community, most of my proceeds get donated to the children’s hospital of Philadelphia. That’s the best part,” said Tianna Worsley – Bey. Tianna is a junior at Delaware State university who has always had a passion for hair and beauty. On top of working three jobs, she started a stylist business called Sadity Styles by T. She works from her on campus apartment where she constructs and installs wigs and lashes.
“I took the first step on Google. Doing your research is really important if you want to be successful. You can’t just follow what everyone else is doing. You have to sit down and take the time to work out all the bugs. Trust me there will be a lot. As long as I stay my number one supporter and stay confident…I know I’ll go a long way,” said Tianna.
Women, young and old, start their businesses for a variety of reasons. Some for a pure passion for their craft, having a flexible work schedule, a desire to be their own boss, or simply taking a vision and turning into something more. Whatever the reason may be, there are concrete steps that can be taken to achieve a successful business.
Delaware State’s students are a great example that is never too early to start. The only thing standing in your way is you!